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Statistics for Marketing and Consumer Research

Statistics for Marketing and Consumer Research

Mario Mazzocchi
4.3/5 ( ratings)
Read Download
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guidance on the use of appropriate software is included along with discussion of:

- Sampling

- Data management an statistical packages

- Hypothesis testing

- Cluster analysis

- Structural equation modelling
Language
English
Pages
432
Format
Paperback
Publisher
Sage Publications Ltd
Release
June 05, 2008
ISBN
1412911222
ISBN 13
9781412911221

Statistics for Marketing and Consumer Research

Mario Mazzocchi
4.3/5 ( ratings)
Read Download
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guidance on the use of appropriate software is included along with discussion of:

- Sampling

- Data management an statistical packages

- Hypothesis testing

- Cluster analysis

- Structural equation modelling
Language
English
Pages
432
Format
Paperback
Publisher
Sage Publications Ltd
Release
June 05, 2008
ISBN
1412911222
ISBN 13
9781412911221

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