In this seminal article, innovation experts Clayton Christensen, Stephen P. Kaufman, and Willy C. Shih explore the key reasons why companies struggle to innovate. The authors uncover common mistakes companies make--from focusing on the wrong customers to choosing the wrong products to develop--that can derail innovation efforts, and offer a better way forward for management teams who want to avoid these obstacles and get innovation right.
Language
English
Pages
64
Format
Paperback
Release
July 22, 2010
ISBN 13
9781422136553
Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things
In this seminal article, innovation experts Clayton Christensen, Stephen P. Kaufman, and Willy C. Shih explore the key reasons why companies struggle to innovate. The authors uncover common mistakes companies make--from focusing on the wrong customers to choosing the wrong products to develop--that can derail innovation efforts, and offer a better way forward for management teams who want to avoid these obstacles and get innovation right.