Innovation in Hospitality and Tourism

0/5 ( ratings)

Get the latest research on new ways to measure innovation in the tourism value chainUntil now, most available research on innovation in tourism product service and development has focused on concepts, rather than facts. Innovation in Hospitality and Tourism presents empirical studies that identify the major "push and pull" factors of innovation in hospitality and tourism, providing vital information on how to measure innovation in the control and sustainable management of new service development. This unique book examines the internal and external drivers of innovation in the market place, the difference between innovative firms and those that merely follow trends, and explanations and examples of innovations in special areas of the tourism value chain.With hospitality markets saturated and clients selecting services from all over the world, it's not enough to have an innovative idea for a new tourism product--your idea has to have the potential to be successfully marketed. Innovation in Hospitality and Tourism looks at methods of measuring the market-based applications of new processes, products, and forms of organization, the economic impact of innovation, innovation as a bipolar process between market and resources, and forms of cooperation that can strengthen and reinforce innovation. The book's contributors analyze the relationship between welfare services and tourism in Denmark, the innovation potential throughout the tourism value chain from the supply side focus, innovation as a competitive advantage in Alpine tourism and in the small- and medium-sized hotel industry, tourism innovation statistics across products, providers, markets, and geopolitical regions, and a case study of AltiraSPA, a wellness concept of the ArabellaSheraton group.Innovation in Hospitality and Tourism examines: product development measuring innovation consumer-based measurement of innovation innovation processes in hotel chains innovation performances in hotel chains and independent hotels mobile business solutions for tourist destinations Internet portals in tourism analyzing innovation potential leadership and innovation processes welfare services and tourism as a driving force for innovation SERVQUAL as a tool for developing innovations and much moreInnovation in Hospitality and Tourism is an invaluable resource for academics, professionals, practitioners, and researchers working in the field of hospitality and tourism.

Language: English

Pages: 218

Format: Paperback

Release: September 01, 2006

ISBN 13: 9780789032713

Innovation in Hospitality and Tourism

Mike Peters

0/5 ( ratings)

Read Download

Language: English

Pages: 218

Format: Paperback

Release: September 01, 2006

ISBN 13: 9780789032713

3.6/5 ( ratings)

Rate this book!

Write a review?

Subscribe to Read | $0.00

Popular Genres

Subscribe to Read | $0.00

Innovation in Hospitality and Tourism

Innovation in Hospitality and Tourism

Innovation in Hospitality and Tourism

More books from Mike Peters

Pogo: The Complete Syndicated Comic Strips, Vol. 3: Evidence to the Contrary

The Ultimate Mother Goose and Grimm: A 20-Year Treasury

Friends Don't Let Friends Own Cars

I Just Wanted to Fly: The Story of WWII Glider Pilot Bernard Osborn (The Airborne Memoirs Book 2)

Grimmy: Best in Show

The Postman Always Screams Twice!

The Cornfield

Grimmy: King of the Heap

Grimmy: It's A Dog Sniff Dog World

Grimmy: Cats And Pancakes Stick To The Ceiling

Best Editorial Cartoons of the Year: 2009 Edition

Mother Goose and Grimm's Night of the Living Vacuum

Prizewinning Political Cartoons: 2012 Edition

Storm Water Pollution Prevention Plan Risk Management: For the Construction Industry (1st)

Grimmy: It's Grimmy

Grimmy Come Home

Girl in Dress Sketch on Gift Notebook Planner: Perfect for Notes, Journaling, journal/Notebook, Journal Writing Notebook For Girls and Women ... notebook 100 Pages, 6 x 9| Gift Idea

The World of Cartooning: How Caricatures Develop

Glider Pilots in Sicily

Grimmy, So Many Trees, So Little Time