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I'm such a geek, I actually snapped this up as an undergrad from the graduate course list. A friend said, "you know they only order so many of those for grad students"....I apologize to the grad student who was slower than me and may have missed out. I am addicted to Augustus art...he was such a propaganda master that we still think of Cleopatra as rather "whorish" today....it's all because of Augustus.
Ay, el Marketing. Ese ente abstracto sobre el que miles de gurús afirman tener todas las respuestas... tan abstractas como sus discursos, todo sea dicho. Pero el marketing, [email protected], es más antiguo que el abuelo de Nabucodonosor. El poder de las imágenes, en un mundo que fundamentalmente ha sido siempre analfabeto, fue el mejor y más efectivo medio para promocionarse más allá de la simple realidad, para trascender el presente y convertirse en Historia. Y si no, acordaos del propio Nabucodonosor...
Paul Zanker explores the power of visual imagery and imagery of language used during the Age of Augustan, such as conflicts and contradictions with imagery, rival images and the struggle for power, a turning point—the use of a new style, Augustus’ cultural program and renewal of Rome, and mythical foundations. The goal of his book is to examine images and their power and how they were used as a visual communication during the age of Augustan. He uses archaeological materials, such as monuments,
Zanker pulls together so many different Roman media and makes sense of them in the light of the monumental shift that Augustus brought to the Mediterranean world. Images, symbols, and designs that may seem random or meaningless suddenly have significance, communicating a message of peace, stability, and prosperity ushered in by the princeps. Zanker starts with the competition for self-aggrandizement in the Old Republic, shows how Octavian participated in this himself in his rivalry against Marc
Най-после я завърших. Много полезна и разкрива аспекти, за които само съм предполагала. I finished it at last. Very useful and shows aspects that I haven't realised.
Por qué tratan así al pobre Ovidio.
A fascinating book which looks at how the image was used to reflect changes of attitude after Actium. “Used” is a bit of a stretch however—as Zanker insists, there was never a top-down Augustan program to manipulate the public. Rather, a confluence of images which expressed a longing for unity after generations of civil war sprouted up from different sources, with Augustus as the guarantor of their legitimacy. Zanker is persistent with his reminder that the transition from Hellenistic aesthetic
Zanker is a renowned authority on this topic and the book is authoritative and comprehensive, with many illustrations of the examples. It is clearly better suited to a specialist reader rather than to the broadly interested generalist - such as I am. However, I still found it well worth the reading, although with a skimming approach.I was fascinated to find that, under Augustus's rule, the brutal verism of the late Republic busts was quickly superseded by an idealised style which began with the
Lettura fondamentale per chi si avvicina al mondo romano e alla storia antica. Una splendida opera di un grande studioso.
Fascinating stuff, some of the images are not great, but I compensated by googling them and reading alongside.
This was unashamedly very very cool
Perhaps I should have begun with Zanker, as he was really the introducer of the “power of images” to the field of Roman history, as opposed to art history. Quoting his preface can summarize the sort of change that his book brought to Roman studies: Art and architecture are mirrors of a society. They reflect the state of its values, especially in times of crisis or transition. Yet it is notoriously difficult to analyze any particular work of art as an historical document in and of itself. This b
Zanker's book has become a classic for scholars working on the visuality of Augustan Rome and deservedly so. Here he explores the use of images to create a vocabulary for the articulation of Augustan political, moral and religious 'regeneration'.While the use of images in a political context was not new, Zanker shows how no-one before Augustus had quite harnessed visual imagery in the same concerted and integrated way.Much of this book is excellent but Zanker's readings of the Augustan poets is
Un testo fondamentale per capire il periodo augusteo
Augustus is the bomb and this book was very useful in examining how he created his public image. Accessible writing.
Really enjoying this romp through Augustan and pre Augustan Rome through its visual culture.
I'm sad to have to return this one to the Phoenix public library system . . .
