A critique of management theory and the gurus who promote it. The authors, who spent two years travelling through Britain, the USA and the Far East, studying companies as they struggled to manage themselves, sort through the muddle of modern management theory and aim to explain it in plain English.
Language
English
Pages
420
Format
Paperback
Release
October 15, 1996
ISBN 13
9780749326456
The Witch Doctors: What Management Gurus Are Saying, Why It Matters and How to Make Sense of It
A critique of management theory and the gurus who promote it. The authors, who spent two years travelling through Britain, the USA and the Far East, studying companies as they struggled to manage themselves, sort through the muddle of modern management theory and aim to explain it in plain English.