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Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition

Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition

Babette E. Bensoussan
4.3/5 ( ratings)
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This book comprehensively examines the wide spectrum of techniques involved in analyzing business, competitive data, and information. A consistent format for each technique includes a description, background, rationale and implications, advantages, limitations, process, and related tools. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. A unique evaluation process for each model identifies ease of use and practicality. Two-part organization covers analysis and its relationship to competitive intelligence and strategy, and the techniques of strategy and competitive analysis.
Language
English
Pages
480
Format
Paperback
Publisher
Pearson
Release
April 08, 2002
ISBN
0130888524
ISBN 13
9780130888525

Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition

Babette E. Bensoussan
4.3/5 ( ratings)
Read Download
This book comprehensively examines the wide spectrum of techniques involved in analyzing business, competitive data, and information. A consistent format for each technique includes a description, background, rationale and implications, advantages, limitations, process, and related tools. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. A unique evaluation process for each model identifies ease of use and practicality. Two-part organization covers analysis and its relationship to competitive intelligence and strategy, and the techniques of strategy and competitive analysis.
Language
English
Pages
480
Format
Paperback
Publisher
Pearson
Release
April 08, 2002
ISBN
0130888524
ISBN 13
9780130888525

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