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Marketing Greatest Hits: A Masterclass in Modern Marketing Ideas

Marketing Greatest Hits: A Masterclass in Modern Marketing Ideas

Kevin Duncan
3.3/5 ( ratings)
Read Download
Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently.
This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with marketing practices NOW.
Language
English
Pages
208
Format
Paperback
Publisher
A&C Black
Release
November 01, 2010
ISBN
1408126397
ISBN 13
9781408126394

Marketing Greatest Hits: A Masterclass in Modern Marketing Ideas

Kevin Duncan
3.3/5 ( ratings)
Read Download
Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently.
This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with marketing practices NOW.
Language
English
Pages
208
Format
Paperback
Publisher
A&C Black
Release
November 01, 2010
ISBN
1408126397
ISBN 13
9781408126394

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