Read Anywhere and on Any Device!

Subscribe to Read | $0.00

Join today and start reading your favorite books for Free!

Create Free Account

Storyselling for Financial Advisors: How Top Producers Sell

3.9/5 ( ratings)

Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest ""storysellers"" of all time. These actual stories can help financial pros tap into the ""gut reaction"" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.

Pages: 256

Format: Hardcover

Publisher: Kaplan Test Prep

Release: January 12, 2000

ISBN: 0793136644

ISBN 13: 9780793136643

Storyselling for Financial Advisors: How Top Producers Sell

3.9/5 ( ratings)

Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest ""storysellers"" of all time. These actual stories can help financial pros tap into the ""gut reaction"" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.

Pages: 256

Format: Hardcover

Publisher: Kaplan Test Prep

Release: January 12, 2000

ISBN: 0793136644

ISBN 13: 9780793136643

More books from Scott West

The Language of Trust: Selling Ideas in a World of Skeptics

3.8/5 ( ratings)

Your Client's Story

3.8/5 ( ratings)

Jericho Season 3: You Can't Shut This Down (Civil War, #1)

The Financial Professional's Storybook

3.6/5 ( ratings)

Storyselling Revisited: How Top Advisors Persuade

4.3/5 ( ratings)

Defining Conversations

3.5/5 ( ratings)

Bring it On! A Guide to Bringing out the Confidence in You

Storyselling for Financial Advisors : How Top Producers Sell

Rate this book!

Write a review?