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Electronic Marketing: Integrating Electronic Resources into the Marketing Process (Dryden Press Series in Marketing)

Electronic Marketing: Integrating Electronic Resources into the Marketing Process (Dryden Press Series in Marketing)

Kenneth Zimmerman
0/5 ( ratings)
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This innovative and exciting first edition combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and target ability of electronic marketing resources. Electronic Marketing is the ideal guide for the marketing student to understand and integrate electronic resources into the learning process.
Language
English
Pages
466
Format
Hardcover
Release
August 28, 1999
ISBN 13
9780030211072

Electronic Marketing: Integrating Electronic Resources into the Marketing Process (Dryden Press Series in Marketing)

Kenneth Zimmerman
0/5 ( ratings)
Read Download
This innovative and exciting first edition combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and target ability of electronic marketing resources. Electronic Marketing is the ideal guide for the marketing student to understand and integrate electronic resources into the learning process.
Language
English
Pages
466
Format
Hardcover
Release
August 28, 1999
ISBN 13
9780030211072

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