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International Marketing

International Marketing

Mary C. Gilly
0/5 ( ratings)
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Cateora and Graham's International marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
Language
English
Pages
622
Format
Hardcover
Publisher
Irwin/McGraw-Hill
Release
September 24, 2010
ISBN
007352994X
ISBN 13
9780073529943

International Marketing

Mary C. Gilly
0/5 ( ratings)
Read Download
Cateora and Graham's International marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
Language
English
Pages
622
Format
Hardcover
Publisher
Irwin/McGraw-Hill
Release
September 24, 2010
ISBN
007352994X
ISBN 13
9780073529943

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