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Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them

Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them

Peter Shankman
3.8/5 ( ratings)
This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time--explaining why some work and others don't. This is a funny, insightful guide to winning the PR game.
Language
English
Pages
211
Format
Paperback
Publisher
Wiley
Release
December 01, 2006
ISBN
047004392X
ISBN 13
9780470043929

Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them

Peter Shankman
3.8/5 ( ratings)
This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time--explaining why some work and others don't. This is a funny, insightful guide to winning the PR game.
Language
English
Pages
211
Format
Paperback
Publisher
Wiley
Release
December 01, 2006
ISBN
047004392X
ISBN 13
9780470043929

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