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Marketing & Selling Techniques for Digital Portrait Photography

Kathleen Hawkins

3/5 ( ratings)

More than a dozen marketers and photographers contributed to this manual that advises photographers attempting to run a profitable business while maintaining focus on their creative expression and client relationships. Savvy marketing advice on how to select a target audience, create a marketing strategy, design effective marketing pieces, and fine-tune the studio environment to appeal to families is complemented by before-and-after examples of studio mailers with an analysis of layout and design changes. The human side of the business of portrait photography is also addressed, including tips for improving interpersonal skills, gaining community visibility, managing the client intake process, and walking prospective clients through the product line.

Language: English

Pages: 126

Format: Paperback

Publisher: Amherst Media

Release: July 01, 2005

ISBN: 1584281634

ISBN 13: 9781584281634

Marketing & Selling Techniques for Digital Portrait Photography

Kathleen Hawkins

3/5 ( ratings)

More than a dozen marketers and photographers contributed to this manual that advises photographers attempting to run a profitable business while maintaining focus on their creative expression and client relationships. Savvy marketing advice on how to select a target audience, create a marketing strategy, design effective marketing pieces, and fine-tune the studio environment to appeal to families is complemented by before-and-after examples of studio mailers with an analysis of layout and design changes. The human side of the business of portrait photography is also addressed, including tips for improving interpersonal skills, gaining community visibility, managing the client intake process, and walking prospective clients through the product line.

Language: English

Pages: 126

Format: Paperback

Publisher: Amherst Media

Release: July 01, 2005

ISBN: 1584281634

ISBN 13: 9781584281634

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