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Professional Marketing & Selling Techniques for Digital Wedding Photographers

Professional Marketing & Selling Techniques for Digital Wedding Photographers

Jeff Hawkins Kathleen Hawkins
2.8/5 (6 ratings)
Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic—whether that be low-volume big-budget or high-volume low-budget clients—and market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-table–style books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature.
Language
English
Pages
124
Format
Paperback
Publisher
Amherst Media
Release
December 01, 2005
ISBN
1584281804
ISBN 13
9781584281801

Professional Marketing & Selling Techniques for Digital Wedding Photographers

Jeff Hawkins Kathleen Hawkins
2.8/5 (6 ratings)
Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic—whether that be low-volume big-budget or high-volume low-budget clients—and market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-table–style books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature.
Language
English
Pages
124
Format
Paperback
Publisher
Amherst Media
Release
December 01, 2005
ISBN
1584281804
ISBN 13
9781584281801

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