Total and utter pompous tosh - avoid!

This lightweight screed reflects the holistic attitude towards business that Richard Branson supposedly has. Not having had the opportunity to experience Virgin service myself, I can't judge that claim. The supreme irony in the book for me is that Branson inadvertently pops his own bubble more than once with casual references to his private island or to the people who populate his world. It's a breezy read, but don't expect much from it.

this was the abridged version...

This made me very cynical. There's nothing worse than reading about rich white guys extolling business ethics to reach untapped markets, no matter how positive a spin is placed on it.FYI: the fact that you can access a Coca Cola in even the poorest of the poor or third world locations is NOT a marvel, when pharma extort the masses.Capitalism doesn't need turning upside down. It needs honest people running honest business, not rich do-gooders running around exploiting untapped third world markets...

A hard read to get through. Lacked pace, felt painfully repetitive, and questionably egotistical. On one hand, I found it to be a good resource of knowledge on how the businesses mentioned in the book were contributing back to society in economic and enivornmental ways. I also liked his insights on how and why charitable donations are not sustainable, but empowering the poor to create their own wealth is. On the other hand I found it hard to digest that Richard Branson preaches about how busines...

So now comes Sir Richard with a critique of modern business practices that only he could produce. In exhorting readers to "Screw Business as Usual" Branson is calling upon us to reinvent capitalism in a more ethical, more just, and less destructive way. His primary theme here is that Capitalism 24902 (named for the number of miles in our globe's circumference) must serve the world and not deplete it. "Doing good is good for business" he says over and over... and then he proves his case. He tells...

Excellent!Bravo Richard! It is these type of ideas that truly bring about change. But not just change for the sake of it… Real change and real passion to see a different tomorrow than the one we are experiencing today. The idea of the elders and the business leaders is one who's time has come… And if each of us will take one step, we will all move closer to reality that includes us all. Not just the ones were well-off, and not just the ones who can speak with the loudest voices. This book is abo...

2.5 stars.Full disclosure: I read this to fulfill a specific reading goal, as this isn't my typical genre. (The whole point of reading challenges, really.) Reading this did improve my impression of Richard Branson. I do believe that he really is trying to change the soul of business and improve life on our planet. I was impressed by many of the initiatives he discusses in the book, which cover a really wide range of social and environmental issues. Anyone trying to reduce the carbon footprint of...

This was a really solid book. How can you change the world? Branson details some really iconic and impactful moves in his career and outlines how you can do similar in your own. I learned a lot and was moved by his integrity and charisma. Very motivating book and quite eloquent. I also got a lot out of this book from another perspective, of how to speak to authorities to spark change. A lot of the stories are from him speaking to communities, so I interpreted lots of how to influence leaders to

This book is as inspiring as it is irritating. It's like swimming through thick treacle a lot of the time but there are enough inspirational ideas and case studies to make it worthwhile. Branson mentions how wonderful Virgin is at least three times every page which gets a tad tedious and I would have liked more details about some of the examples from other organisations.However, Branson's enthusiasm comes through like a blazing sun and he has an impressive record of results with organisations th...

Given that the issues discussed in this book are still ongoing in a very scary way this book is quite anxiety inducing in 2019. That being said, while the stories written are inspirational, I'd really been hoping for a bit more of a concrete discussion on how to "screw business as usual". While there are general ideas talked about in the book and the stories, I already had those ideas when I picked up this book. It might just be that it's dated, because society has progressed - I don't know. Wha...

Love him, love -and agree- the topic, but I didn't like how the idea was presented through the book, it didn't talk to me. Branson is good though.

In the old days, it was enough for entrepreneurs to spend half their life making money and the other half giving it away. But the business game has changed. Now, to succeed, you need to make a profit as you do good.Richard Branson introduces the idea of Capitalism 24902 (the distance in miles of the circumference of the earth) and tells story after story of businesses that have at their heart the concept of doing good. You need to accept the global reality of business and thus the need for leade...

Very inspirational read. Other reviewers are critical about the fact that he is so well connected, and how easy it is for him to create change compared to the likes of us. However, what Richard Branson does is use his connections, wealth, experience and entrepreneurial spirit to do good. Something we can all do if we find a cause we care about enough. He has made me look at the CSR strategy we created for the company in a different way as he gives many examples and case studies of companies that...

I can not really be bothered to write a proper review for this thing, but I am just using this space to note that exposing the world to this junk should be considered a violation of human rights.10/10 would read again

This books feels a bit masturbatory in terms of patting himself on the back for seizing early the idea of doing well by doing good.lots of pleasant examples with a condescending tone of what we must do.But I couldn't get over the "we must save biodiversity" theme while he also talks about "sustainable wool" - give me a break. Farm animal pasture and the fields to make the grain to feed those farm animals is the leading cause of biodiversity loss (and climate change - another big cause of biodive...

An easy reading book with easy languange. However, I expected lot more than what Richard tells in this book. It took me a month to finish the book, because it lack of excitement (plus my personal target, to finish what I have started) to drive me to continously read the book.This book is all about stories from people who do social business and how it can bring more benefit for others and improves human's live. It also tells how capitalism will not work long term. I respect a lot on the way Richa...

I'm a big Richard Branson fan-boy, and really liked his first book, Losing My Virginity (which I highly recommend). Since then, I've given a few of his other books a try. I gave Screw Business as Usual a try this week. It was very quick to get through so I thought I'd post a short review. The book is about the idea that capitalism can, in addition to pursuing the goal of making money, attempt to do good. On the plus side, it covers a number of interesting cases, some of which are Virgin enterpri...

It was very distracting hearing the sound of RB patting himself on the back at every turn of a page. The book is basically a public relations sticker. Yes, I am happy to see a person of his vast wealth involved in so many philanthropic and sustainable business actions. How a bout a little grace and turning down the horn toots a tad. I guess it wasn't what I was looking for. I have been invested in sustainable seeking corporations for decades so.. Didn't the BeeGees give millions starting way bac...

i like Richard Branson very much but/ This is the third time i try to finished this book!!! sorry but i cant. this book full with facts about author and his colleagues trying make a better world. But another way this is look like Virgin's ANNUAL REPORT : social activities..BLAH....BLAH...blah.. lot of names..lot of brands.but just one massage..try to make a better world with your business... OK...I got it....NO...further more...!