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The Myth of the Garage: And Other Minor Surprises

The Myth of the Garage: And Other Minor Surprises

Chip Heath
3.7/5 ( ratings)
From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authors’ best columns for Fast Company magazine—16 pieces in all, plus a previously unpublished piece entitled “The Future Fails Again.”In Myth, the Heath brothers tackle some of the most important issues in the modern business world: • Why you should never buy another mutual fund • Why your gut may be more ethical than your brain • How to communicate with numbers in a way that changes decisions • Why the “Next Big Thing” often isn’t • Why you may someday pay $300 for a pair of socks • And 12 others . . . Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight .
Language
English
Pages
60
Format
Kindle Edition
Publisher
Crown Business
Release
November 08, 2011

The Myth of the Garage: And Other Minor Surprises

Chip Heath
3.7/5 ( ratings)
From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authors’ best columns for Fast Company magazine—16 pieces in all, plus a previously unpublished piece entitled “The Future Fails Again.”In Myth, the Heath brothers tackle some of the most important issues in the modern business world: • Why you should never buy another mutual fund • Why your gut may be more ethical than your brain • How to communicate with numbers in a way that changes decisions • Why the “Next Big Thing” often isn’t • Why you may someday pay $300 for a pair of socks • And 12 others . . . Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight .
Language
English
Pages
60
Format
Kindle Edition
Publisher
Crown Business
Release
November 08, 2011

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