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Made to Stick (Chapter 4: Credible): Why Some Ideas Survive and Others Die

Made to Stick (Chapter 4: Credible): Why Some Ideas Survive and Others Die

Chip Heath
4.2/5 ( ratings)
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In a presidential campaign, a candidate asks: “Are you better off today than you were four years ago?” Sticky ideas must carry their own credentials. Offer people the chance to test your ideas themselves–a “try before you buy” philosophy. People want to believe your ideas, so give them a reason to. Examples include the Nobel-winning scientist no one believed, flesh-eating bananas, and the human-scale principle.
Language
English
Pages
291
Format
Kindle Edition
Publisher
Random House
Release
February 11, 2008

Made to Stick (Chapter 4: Credible): Why Some Ideas Survive and Others Die

Chip Heath
4.2/5 ( ratings)
Read Download
In a presidential campaign, a candidate asks: “Are you better off today than you were four years ago?” Sticky ideas must carry their own credentials. Offer people the chance to test your ideas themselves–a “try before you buy” philosophy. People want to believe your ideas, so give them a reason to. Examples include the Nobel-winning scientist no one believed, flesh-eating bananas, and the human-scale principle.
Language
English
Pages
291
Format
Kindle Edition
Publisher
Random House
Release
February 11, 2008

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