Read Anywhere and on Any Device!

Subscribe to Read | $0.00

Join today and start reading your favorite books for Free!

Create Free Account

Marketing Your Business: Make the Internet Work for You; Get into Exports; Learn about Products and Pricing

2/5 ( ratings)

Although the basic principles and theories of marketing haven't changed, many of the tools have. With new reliance on online tools to get results, it's more important than ever for businesses to be up-to-date on the latest techniques. Marketing Your Business covers all of these aspects of marketing to develop a strategy and increase profit, including detailed advice on how to carry out market research in the digital age and how to use the resulting information to develop specific objectives and strategies. It explains how to:

-use the internet
-set up websites and online shops
-use traditional and online public relations - including social media
-plan advertising and sales promotion campaigns
-prepare sales literature
-manage exhibitions

Also with practical advice and tips on getting into exporting as well as a thorough explanation of the new marketing concept Application Selling, Marketing Your Business is an all-in-one guide to everything practitioners need to know about marketing today.

Language: English

Pages: 256

Format: Paperback

Publisher: Kogan Page

Release: April 15, 2011

ISBN: 074946271X

ISBN 13: 9780749462710

Marketing Your Business: Make the Internet Work for You; Get into Exports; Learn about Products and Pricing

2/5 ( ratings)

Although the basic principles and theories of marketing haven't changed, many of the tools have. With new reliance on online tools to get results, it's more important than ever for businesses to be up-to-date on the latest techniques. Marketing Your Business covers all of these aspects of marketing to develop a strategy and increase profit, including detailed advice on how to carry out market research in the digital age and how to use the resulting information to develop specific objectives and strategies. It explains how to:

-use the internet
-set up websites and online shops
-use traditional and online public relations - including social media
-plan advertising and sales promotion campaigns
-prepare sales literature
-manage exhibitions

Also with practical advice and tips on getting into exporting as well as a thorough explanation of the new marketing concept Application Selling, Marketing Your Business is an all-in-one guide to everything practitioners need to know about marketing today.

Language: English

Pages: 256

Format: Paperback

Publisher: Kogan Page

Release: April 15, 2011

ISBN: 074946271X

ISBN 13: 9780749462710

More books from John Westwood

How to Write a Marketing Plan

3.3/5 ( ratings)

Natural History: Dinosaurs (Simple Guides)

4.2/5 ( ratings)

30 MINUTES TO WRITE A MARKETING PLAN

The Marketing Plan: A Practitioner's Guide

Greatest Battles of World War II

The History of War in the Middle East.

How To Be Better A Marketing

Etkin Pazarlama Planlaması

Greatest Battles of World War II

Trafalgar

Rate this book!

Write a review?