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How to Write a Marketing Plan

3.3/5 ( ratings)

A hands-on guide to creating a complete, professional marketing plan for any business
"A 'must-have' educational resource for marketing students, and a valuable refresher course for working professionals." -- Internet Bookwatch
Well-written marketing plans are based on solid strategy. They identify the most promising business opportunities, provide a coordinated action plan and illustrate how to maintain position in identified markets. John Westwood uses a real marketing plan to walk readers through each step of developing and writing their own plan. With a practical approach, this comprehensive workbook covers each essential step, including: Carrying out a marketing audit; Setting objectives and the strategies to achieve them; Devising budgets; and Writing and implementing the plan.

Language: English

Pages: 129

Format: Paperback

Publisher: Kogan Page

Release: September 01, 2006

ISBN: 0749445548

ISBN 13: 9780749445546

How to Write a Marketing Plan

3.3/5 ( ratings)

A hands-on guide to creating a complete, professional marketing plan for any business
"A 'must-have' educational resource for marketing students, and a valuable refresher course for working professionals." -- Internet Bookwatch
Well-written marketing plans are based on solid strategy. They identify the most promising business opportunities, provide a coordinated action plan and illustrate how to maintain position in identified markets. John Westwood uses a real marketing plan to walk readers through each step of developing and writing their own plan. With a practical approach, this comprehensive workbook covers each essential step, including: Carrying out a marketing audit; Setting objectives and the strategies to achieve them; Devising budgets; and Writing and implementing the plan.

Language: English

Pages: 129

Format: Paperback

Publisher: Kogan Page

Release: September 01, 2006

ISBN: 0749445548

ISBN 13: 9780749445546

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