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PROMO (with Marketing CourseMate with eBook Printed Access Card)

Richard J. Semenik

4/5 ( ratings)

Created through a "student-tested, faculty-approved" review process with students and faculty, PROMO is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. PROMO is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.

Language: English

Pages: 368

Format: Paperback

Publisher: Cengage Learning

Release: March 21, 2011

ISBN: 1111826110

ISBN 13: 9781111826116

PROMO (with Marketing CourseMate with eBook Printed Access Card)

Richard J. Semenik

4/5 ( ratings)

Created through a "student-tested, faculty-approved" review process with students and faculty, PROMO is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. PROMO is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.

Language: English

Pages: 368

Format: Paperback

Publisher: Cengage Learning

Release: March 21, 2011

ISBN: 1111826110

ISBN 13: 9781111826116

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