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Advertising Text

Richard J. Semenik

0/5 ( ratings)

This sophisticated book utilizes a lively to-the-point writing style. Its real-world focus, with examples, ads, issues, and applications throughout, explores both the theory and practice of advertising in a way that students can easily relate. The book follows the sequence of advertisers and their clients preparing advertising and communications campaigns. In addition, this text has excellent coverage of Integrated Marketing Communications , and the most up-to-date coverage of emerging areas in the Internet and World Wide Web.

Language: English

Pages: 623

Format: Mass Market Paperback

Publisher: Thomson South-Western

Release: June 28, 1997

ISBN: 0538869089

ISBN 13: 9780538869089

Advertising Text

Richard J. Semenik

0/5 ( ratings)

This sophisticated book utilizes a lively to-the-point writing style. Its real-world focus, with examples, ads, issues, and applications throughout, explores both the theory and practice of advertising in a way that students can easily relate. The book follows the sequence of advertisers and their clients preparing advertising and communications campaigns. In addition, this text has excellent coverage of Integrated Marketing Communications , and the most up-to-date coverage of emerging areas in the Internet and World Wide Web.

Language: English

Pages: 623

Format: Mass Market Paperback

Publisher: Thomson South-Western

Release: June 28, 1997

ISBN: 0538869089

ISBN 13: 9780538869089

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