Awesome!

A book for personal and professional success!Apple based many of their customer experience techniques on the Ritz Carlton Method...known for the Gold Standards...and that's what drew me to this book. Best Buy set out to be a destination stop for families. But, Apple really nailed it. This book explains how they did it in grand fashion. My key takeaway...we all have customers, whether internal or external. The "experience" we impart in our every day work/life is as important, if not more so, than...

It was a pleasure to read The Apple Experience by Carmine Gallo. I will now look at how the best companies provide customer service, right along with how I will notice how other companies could do it better. I will also challenge myself to provide amazing experiences for my clients and customers from the day forward.

I think the story with this book isn't long, but it was really surprising. One of my professors, who teach Managerial Communication, borrowed me this book and I didn't expected to like it, but it was awesome. I'm not an entrepreneur, I'm just a student, I don't live in USA and I never had an Apple product, and I used to even sort of hate this company because of the hype, but this book really change my mind, cause I found out lots of things that I didn't know and now I really appreciate what Appl...

The Apple Experience was an interesting book because it brought us behind the scenes of how Apple creates a customer loyal by creating great customer service. It says that Steve Jobs was fanatical about the customer experience, and that is a reason that he was so successful. It provides a great example to other companies on how to create and retain loyal customers.

The Apple Experience is a must-read for anyone who wants to improve their business. Heck, it's for anyone who wants to live a great life. Gallo's book is fascinating, because it teaches the reader perhaps the most fundamental principle to being great: imbue everything you do with passion. This book, with just over 200 pages, should be on everyone's shelves, because it's the story of one of History's most influential people: Steve Jobs. Regardless of what you think of Apple, the impact it has h

Loved this book from beginning to end. I've probably heard every Apple story to begin with but this book puts them through the lens of customer experience. A great how to guide on approaching greatness. Definitely looking forward to reading the next Gallo book.

The book is nice and with many practical examples. But if you have read more than five books on the same topic, it might feel like nothing new.

The Apple Experience is an insanely great case study on customer service. The steps to build a better business model by making your customers happy are laid out in a simple and straightforward manner and a constant stream of real world examples bring these concepts to life. Though the main focus here is Apple, the author includes examples of companies who emulate Apple as well, such as AT&T, Disney, Zappos, Starbucks, and more. There is ample content here to walk away and immediately begin putti...

Gallo has some really good information all through the book. It is a quick read. I have a lot of notes on concepts to remember. But, I do agree with others...there are a lot of "I"s and self promotion in the book which, for me, becomes a distraction. And, although I do believe that you need a visionary to push endeavors forward. The how comes from the unknowns. Jobs was a great visionary and is given all the credit for the success of Apple. But, there are many thousands that made his vision work...

If you think that excellent customer service is the responsibility of a single department in an organisation, this book is for you. From the hiring process, through the culture all the way to leaders who live & breathe customer service, it is apparent that all business now evolves around making the customer happy.

"Just make it great. If you are fortunate enough to make a product, offer a service, or back a cause that brings value to people's lives, then you owe it to them and to yourself to make it great. By doing so, you move the society forward. Avoid the mistake of just focusing on the product or service, instead, create a magical customer experience that enriches people's lives. Just make it great -- insanely great!"Apple touches the lives of customers only after touching its employees. "Why do you l...

Quite a lot of universally applicable tips of the trade but with a fair share of brand worship and anecdotal "evidence" from the author, who inserts himself into the text far too much generally

Now I know why I always buy Apple! After reading this I went into an Apple store and, sure enough, within 10 seconds I had been greeted with a cheerful smile and hello. More seriously, what I found interesting was Apple's practice of hiring 90% for character and 10% for technical skills on the grounds that cheerful, cooperative, friendly people are easy to teach and willing to learn.

I'm generally not a big fan of business books, but I found this an inspiring overview of the Apple Customer Experience (Cx) ethos, just the thing to help prepare me for my new role as Cx Director at tech start-up Vysk Communications. I highly recommend it to anyone who wants to better understand the forces that drive fanatical loyalty to the Apple brand.

Superficial.

Excellent book. Apple Store is the world class leading of customer service.Gallo has successfully illustrated all the small details on how Apple built their retail store, what are the "wow" factors that impressed all visitors to the store.This book is too a very guide on the subject of customer service for any retail store. Excellent

This is a worthwhile book on how to improve customer service. The author has written a How To book with Apple Stores as the main example but also including examples from other great companies. There are many specifics on what makes Apple Stores so successful. For example: “Vision is everything... A vision helps you see things that others might have missed.” Apple Store vision: “Enriching Lives”“Steve Jobs was fanatical about the details of the customer experience... The screens of notebook compu...

Everything about Apple is so fascinating. No wonder Apple's brand equity is so high!

The book put a great deal of attention to the hiring part, it is nice to read as someone who's working in CX but better to be readed by the HR team, also promoting NPS metric as it is the best and only CX metric, even if Apple use it at least the author should highlight the drawback of such metric.what is good about this book is the stories which are about different companies and the secrets behind thier success ... All in all I found it stuffy