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Graphic Design Before Graphic Designers: The Printer as Designer and Craftsman: 1700-1914

4.5/5 ( ratings)

Who first coined the phrase “graphic design,” a term dating from the 1920s,
or first referred to themselves as a “graphic designer” are issues still argued
to this day. What is certain is that the kinds of printed material a graphic
designer could create were around long before the formulation of such a
convenient, if sometimes troublesome, term.
Here David Jury explores how the “jobbing” printer who produced
handbills, posters, catalogues, advertisements, and labels in the eighteenth,
nineteenth, and early twentieth centuries was the true progenitor of graphic
design, rather than the “noble presses” of the Arts and Crafts movement.
Based on original research and aided by a wealth of delightful and fully
captioned examples that reveal the extraordinary skill, craft, design sense,
and intelligence of those who created them, the book charts the evolution of
“print” into “graphic design.” It will be of lasting interest to graphic designers,
design and social historians, and collectors of print and printed ephemera alike.

Language: English

Pages: 312

Format: Hardcover

Publisher: Thames Hudson

Release: November 05, 2012

ISBN: 0500516464

ISBN 13: 9780500516461

Graphic Design Before Graphic Designers: The Printer as Designer and Craftsman: 1700-1914

4.5/5 ( ratings)

Who first coined the phrase “graphic design,” a term dating from the 1920s,
or first referred to themselves as a “graphic designer” are issues still argued
to this day. What is certain is that the kinds of printed material a graphic
designer could create were around long before the formulation of such a
convenient, if sometimes troublesome, term.
Here David Jury explores how the “jobbing” printer who produced
handbills, posters, catalogues, advertisements, and labels in the eighteenth,
nineteenth, and early twentieth centuries was the true progenitor of graphic
design, rather than the “noble presses” of the Arts and Crafts movement.
Based on original research and aided by a wealth of delightful and fully
captioned examples that reveal the extraordinary skill, craft, design sense,
and intelligence of those who created them, the book charts the evolution of
“print” into “graphic design.” It will be of lasting interest to graphic designers,
design and social historians, and collectors of print and printed ephemera alike.

Language: English

Pages: 312

Format: Hardcover

Publisher: Thames Hudson

Release: November 05, 2012

ISBN: 0500516464

ISBN 13: 9780500516461

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