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The 5 Paths to Persuasion: The Art of Selling Your Message

Robert B. Miller

3.6/5 ( ratings)

The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the decision maker falls into is determined, then the presentation can be tailored to their precise mindset.

Language: English

Pages: 256

Format: Hardcover

Publisher: Business Plus

Release: July 31, 2007

ISBN: 0446532398

ISBN 13: 9780446532396

The 5 Paths to Persuasion: The Art of Selling Your Message

Robert B. Miller

3.6/5 ( ratings)

The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the decision maker falls into is determined, then the presentation can be tailored to their precise mindset.

Language: English

Pages: 256

Format: Hardcover

Publisher: Business Plus

Release: July 31, 2007

ISBN: 0446532398

ISBN 13: 9780446532396

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