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Entering the Swedish market: The Karstadt GmbH case

Sebastian Meyer

0/5 ( ratings)

Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Anglia Ruskin University , course: International Marketing, 20 entries in the bibliography, language: English, abstract: As one of Europe’s oldest and largest over-the-counter retailers Karstadt GmbH, subsidiary of Karstadt Quelle AG , operates exclusively in Germany. The present assignment puts forward the proposal that Karstadt GmbH should attempt to penetrate the Swedish market. Furthermore, a PEST analysis and a risk assessment as well as a market entry plan and a final conclusion will form different parts of this work

Language: English

Pages: 44

Format: Kindle Edition

Publisher: GRIN Verlag GmbH

Release: June 13, 2007

Entering the Swedish market: The Karstadt GmbH case

Sebastian Meyer

0/5 ( ratings)

Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Anglia Ruskin University , course: International Marketing, 20 entries in the bibliography, language: English, abstract: As one of Europe’s oldest and largest over-the-counter retailers Karstadt GmbH, subsidiary of Karstadt Quelle AG , operates exclusively in Germany. The present assignment puts forward the proposal that Karstadt GmbH should attempt to penetrate the Swedish market. Furthermore, a PEST analysis and a risk assessment as well as a market entry plan and a final conclusion will form different parts of this work

Language: English

Pages: 44

Format: Kindle Edition

Publisher: GRIN Verlag GmbH

Release: June 13, 2007

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