Read Anywhere and on Any Device!

Subscribe to Read | $0.00

Join today and start reading your favorite books for Free!

Create Free Account

What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped

0/5 ( ratings)

Those ignorant of the mistakes of the past are bound to lose a lot of money.  That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it.  There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry.  Their mission: to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top companies.

In What Were They Thinking?, McMath shows you how to avoid such mistakes, with more that eighty marketing lessons he's learned  from his long experience with clods and clunkers.  As People magazine put it "McMath knows his goods--and his uglies, too"--and here he shows you how to:

  Steer clear of the number one killer of new products

  Develop a marketing campaign based on a "Significant Point of Difference"

  Take advantage of eight  "Hot Buttons for Success in the Millennium"

  Keep out of the "Buy-This-If-You're-a-Loser School of Marketing"

  Combat "Corporate Alzheimer's"

and much more !

From the Trade Paperback edition.

Language: English

Pages: 256

Format: Kindle Edition

Release: January 01, 2011

What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped

0/5 ( ratings)

Those ignorant of the mistakes of the past are bound to lose a lot of money.  That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it.  There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry.  Their mission: to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top companies.

In What Were They Thinking?, McMath shows you how to avoid such mistakes, with more that eighty marketing lessons he's learned  from his long experience with clods and clunkers.  As People magazine put it "McMath knows his goods--and his uglies, too"--and here he shows you how to:

  Steer clear of the number one killer of new products

  Develop a marketing campaign based on a "Significant Point of Difference"

  Take advantage of eight  "Hot Buttons for Success in the Millennium"

  Keep out of the "Buy-This-If-You're-a-Loser School of Marketing"

  Combat "Corporate Alzheimer's"

and much more !

From the Trade Paperback edition.

Language: English

Pages: 256

Format: Kindle Edition

Release: January 01, 2011

More books from Robert Mcmath

Toward a New South: Studies in Post-Civil War Southern Communities

How to Pass Standard Grade Biology

How to Pass Standard Grade Biology. Robert McMath

New product development marketing to learn to 80,000 (2002) ISBN: 488497090X [Japanese Import]

What Were They Thinking?

A Guide for Preparing and Surviving the End of the World

Rate this book!

Write a review?