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What Were They Thinking?

0/5 ( ratings)

"What Were They Thinking?" is an entertaining guide to many of the new-product follies of the recent past, the message of the book is serious. Companies throw away literally millions of repeating mistakes of the past, such as: "Buy-this-if-you're-a-loser school of marketing""Me-too maddness" "Besmirching yur good name" "Selling ice cubes to Cocker Spaniels"

Language: English

Pages: 240

Format: Hardcover

Release: January 15, 1998

ISBN 13: 9780812929508

What Were They Thinking?

0/5 ( ratings)

"What Were They Thinking?" is an entertaining guide to many of the new-product follies of the recent past, the message of the book is serious. Companies throw away literally millions of repeating mistakes of the past, such as: "Buy-this-if-you're-a-loser school of marketing""Me-too maddness" "Besmirching yur good name" "Selling ice cubes to Cocker Spaniels"

Language: English

Pages: 240

Format: Hardcover

Release: January 15, 1998

ISBN 13: 9780812929508

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