Subscribe to Read | $0.00
Join today and start reading your favorite books for Free!
Quick and Easy Sign Up!
It takes less then 1 minute to sign up, then you can enjoy Unlimited eBooks.
Join today and start reading your favorite books for Free!
Quick and Easy Sign Up!
It takes less then 1 minute to sign up, then you can enjoy Unlimited eBooks.
Read Anywhere and on Any Device!
Rate this book!
Write a review?
Very practical advice and tips on building customer loyalty and generating more sales by university professors as well as professionals, based on Business/ Management/ Marketing/ Behavioural theory (depending on the article you are reading). I particularly liked the examples of concrete brands and the analysis of their failed or successful strategies. An engaging read for any consumer, even for the one without a Marketing clue (like me).
It's not unexpected to come across quality insight from within the gates of Harvard. This collection look like the best they could be, and informs on CRM with as much brilliance as the institution has consistently shown intellectual wealth.
Interesting and insightful but would love to see if updated with modern day context as must of the journal articles are old.
