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Amazing examples which comes from the mind and thoughts of C K; gives many aspects of MNC business and their mindset.
After 11 years the write up seems obvious, almost banal. Also some of the predictions didn’t pan out. Complete failure to see India and China as independent economic powerhouses in their own right is painful to watch. Kudos for the effort, though I question the necessity of spreading this over 66 pages, instead of having a 2 page article in the HBR.
The middle class in India and China are different from the middle class in Europe and America, is the basic observation of this piece. The details of HOW they are different is fascinating, despite the silly anti-colonialist rhetoric in the title. Obviously it is not "imperialist" to make the simple mistake of imaging that the middle class in developing nations are the same as rich nations. It's just a mistake. But it creates a nice sense of rhetoric that seems to appeal to folk.The author says I...
This book answers a lot of questions about integration of global markets and there are many interesting ancedotdes narrated. Given that it was originally published in 2003 and I am reading it in 2018, it gives a glimpse of the journey from the late 1990s.
A good book
