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If you're going to read a negotiation book, this is a good one. I liked it much better than Getting to Yes. It had more practical ways to win negotiations, which is why we read negotiation books in the first place.
I wouldn't characterize this as pleasure reading. It's easy enough to read as far as textbook- type books go, but you're not going to pick it up for funsies.
This book gives you the basics of negotiations. It itroduces important terminologies and concepts. Was very useful preparation for my LBS course on the same topic.
This book opens up the door to negotiation. For people who would like to learn deeper, try combining this tool book with Introduction of negotiation offered online by Coursera with Prof Barry Nalebuff (https://www.coursera.org/learn/negoti...). This free course offers real-life case studies, and it's a great complimentary learning material to apply the theory.
the book provides the basic of negotiations. By reading the book you can get a clear overview on how to prepare for any negotiation. Everyone should read the book so that they can be better prepare for their next negotiation
Some of the highlights were:1) Always determine what your and the other side's BATNA are before entering any negotiation. Your BATNA determines the point at which you can say no to an unfavorable proposal. If that BATNA is strong, you can negotiate for more favorable terms, knowing that you have something better to fall back on if a deal cannot be arranged. A weak BATNA puts you in a weak barganing position. If the other side knows that its opponent has a weak BATNA, the weak party has very litt...
A few good concepts, so it should be useful for someone who has not read anything about the topic. If you have read something about negotiations, probably it will not add much. The book is short, but far too long for what it delivers. The last few chapters should have been just bullet points for a 5 minute read.
Super basic review of the fundamental negotiation
This book was a delightful read that was very informative but not overwhelming. The author did a spectacular job of balancing the explanations of business terms such as anchoring, BATNA, ZOPA, counter-anchoring with helpful explanations.Read it in under two weeks. Another points mentioning are that the book comes with suggestions of other related reading and publications, a glossary, and a list of what questions you must ask yourself before you enter a negotiation.Everyone should read this in or...
Good fundaments on Negotiation process.
Great book
Short , effective and reasonably working tactics with a globally trusted institution.
This books makes recommendation to read "Getting to Yes" over and over again. Better read it to be able to appreciate ideas in this one.
Wonderful way to understand the concepts and ideas
We are negotiating all the time in our lives. The book talks about basics of negotiations and how to improve upon them. If practised properly, the techniques stated can help you in gaining bigger pie in the negotiation.
Good intro book without a bunch of jargon. Has useful forms in the back of the book.
Watch out world. I'm officially an expert in negotiation.
Text book style. Helpful examples of how to apply the ideas given. Scenarios also provided to differentiate theories.
This book reflects the content and syllabus of the online program Mastery Negotiation offered by Harvard Business School. It posits that the BATNA scheme of negotiation is a rational, useful, and best alternative to hold and conclude a negotiation. Definitely I recommend this book to those involved in negotiations.
the basics... informative but not necessarily engaging, something you'd read in the classroom - still worth it
