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The Sage Handbook of Advertising

Gerard J. Tellis

4.4/5 ( ratings)

Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarizing of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J. Tellis achieve their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation.

Language: English

Pages: 512

Format: Hardcover

Publisher: Sage Publications Ltd

Release: November 08, 2007

ISBN: 1412918863

ISBN 13: 9781412918862

The Sage Handbook of Advertising

Gerard J. Tellis

4.4/5 ( ratings)

Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarizing of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J. Tellis achieve their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation.

Language: English

Pages: 512

Format: Hardcover

Publisher: Sage Publications Ltd

Release: November 08, 2007

ISBN: 1412918863

ISBN 13: 9781412918862

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