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Storytelling in Organizations

John Seely Brown

3.7/5 ( ratings)

This book is the story of how four busy executives, from different backgrounds and perspectives, were surprised to find themselves converging on the idea of narrative as a valuable lens for understanding and managing organizations.

The authors describe the power of narrative and storytelling in their own experience working on knowledge management, change management, and innovation strategies in organizations such as Xerox, the World Bank, and IBM. Storytelling in Organizations lays out for the first time why narrative and storytelling should be part of the mainstream of organizational and management thinking.

Language: English

Pages: 208

Format: Paperback

Publisher: Routledge

Release: August 26, 2004

ISBN: 0750678208

ISBN 13: 9780750678209

Storytelling in Organizations

John Seely Brown

3.7/5 ( ratings)

This book is the story of how four busy executives, from different backgrounds and perspectives, were surprised to find themselves converging on the idea of narrative as a valuable lens for understanding and managing organizations.

The authors describe the power of narrative and storytelling in their own experience working on knowledge management, change management, and innovation strategies in organizations such as Xerox, the World Bank, and IBM. Storytelling in Organizations lays out for the first time why narrative and storytelling should be part of the mainstream of organizational and management thinking.

Language: English

Pages: 208

Format: Paperback

Publisher: Routledge

Release: August 26, 2004

ISBN: 0750678208

ISBN 13: 9780750678209

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