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Customer Relationship Management

Kristin L. Anderson

0/5 ( ratings)

This reader-friendly series is must read for all levels of managers

All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations.

As customer loyalty increasingly becomes a thing of the past, customer relationship management has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.

Language: English

Pages: 176

Format: Paperback

Publisher: McGraw-Hill Companies

Release: October 09, 2001

ISBN: 0071379541

ISBN 13: 9780071379540

Customer Relationship Management

Kristin L. Anderson

0/5 ( ratings)

This reader-friendly series is must read for all levels of managers

All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations.

As customer loyalty increasingly becomes a thing of the past, customer relationship management has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.

Language: English

Pages: 176

Format: Paperback

Publisher: McGraw-Hill Companies

Release: October 09, 2001

ISBN: 0071379541

ISBN 13: 9780071379540

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