Read Anywhere and on Any Device!

Subscribe to Read | $0.00

Join today and start reading your favorite books for Free!

Read Anywhere and on Any Device!

  • Download on iOS
  • Download on Android
  • Download on iOS

Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand

Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand

John C. Havens
0/5 ( ratings)
While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands.



Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the 21st century.



The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to their customers and employees. They also identify aspects of blog/new media "netiquette" an important but often misunderstood part of engaging in transparency.
Format
Audio CD
Publisher
Audible Studios on Brilliance Audio
Release
March 29, 2016
ISBN
1511383747
ISBN 13
9781511383745

Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand

John C. Havens
0/5 ( ratings)
While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands.



Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the 21st century.



The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to their customers and employees. They also identify aspects of blog/new media "netiquette" an important but often misunderstood part of engaging in transparency.
Format
Audio CD
Publisher
Audible Studios on Brilliance Audio
Release
March 29, 2016
ISBN
1511383747
ISBN 13
9781511383745

Rate this book!

Write a review?

loader