This book is a systematic, practical, no-nonsense guide to selling ethically for everyone who 'hates the whole sales thing' but needs to sell to ensure the future of their business or organisation.
The Heart of Sales explores firstly how we can get in our own way in business transactions and then the 3 main reasons why people don't buy from you - and how to address these.
As a business trainer Jane Binnion has included exercises throughout the book and reminders to record your action points.
We live in an age of transparency and accountability and ethical sales is not only heart based selling but also now makes total economic sense.
Whilst written with micro-businesses in mind this book is for anyone who wants to sell without compromising their value base.
Language
English
Format
Kindle Edition
Publisher
Jane Binnion Books
Release
August 16, 2015
The Heart of Sales: Practical Sales Skills for People Who Choose to Trade Ethically
This book is a systematic, practical, no-nonsense guide to selling ethically for everyone who 'hates the whole sales thing' but needs to sell to ensure the future of their business or organisation.
The Heart of Sales explores firstly how we can get in our own way in business transactions and then the 3 main reasons why people don't buy from you - and how to address these.
As a business trainer Jane Binnion has included exercises throughout the book and reminders to record your action points.
We live in an age of transparency and accountability and ethical sales is not only heart based selling but also now makes total economic sense.
Whilst written with micro-businesses in mind this book is for anyone who wants to sell without compromising their value base.