Mass Customization today is seen as a core strategy for successful enterprises. The term denotes an offering that meets the demands of each individual customer. but that can still be produced with mass production efficiency. Current developments such as 3D-printing, smart data or digital production are strengthening this trend. Strategies and examples of mass customization have been widely published in recent years. This publication comprises interviews with 24 selected MC-experts, practitioners and researchers, giving a comprehensive report on success factors.
Language
English
Format
Kindle Edition
Publisher
Think Consult Publishing
Release
December 14, 2016
Leading Mass Customization and Personalization - 24 expert interviews: How to profit from service and product customization in e-commerce and beyond
Mass Customization today is seen as a core strategy for successful enterprises. The term denotes an offering that meets the demands of each individual customer. but that can still be produced with mass production efficiency. Current developments such as 3D-printing, smart data or digital production are strengthening this trend. Strategies and examples of mass customization have been widely published in recent years. This publication comprises interviews with 24 selected MC-experts, practitioners and researchers, giving a comprehensive report on success factors.