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The Philosophy of Rhetoric

Ivor A. Richards

3.7/5 ( ratings)

Our communication is limitedby misunderstanding. Rhetoric, as Professor Richards defines it, is the study of misunderstanding and its remedies. The conventional rules of the old rhetoric and the formulations of scientific language have narrow application to conversational speech; Professor Richard's definition of rhetoric is based on a practical question: how do words work in discourse? To answer this question, he examines the interaction of words with each other and with their contexts, showing how a continual synthesis of meaning, or "principle of metaphor," gives life to discussion. It is through comprehension of the way meaning changes in discourse that we can better control and animate our use of words, and so decrease misunderstanding.

Language: English

Pages: 144

Format: Paperback

Publisher: Oxford University Press, USA

Release: December 31, 1965

ISBN: 0195007158

ISBN 13: 9780195007152

The Philosophy of Rhetoric

Ivor A. Richards

3.7/5 ( ratings)

Our communication is limitedby misunderstanding. Rhetoric, as Professor Richards defines it, is the study of misunderstanding and its remedies. The conventional rules of the old rhetoric and the formulations of scientific language have narrow application to conversational speech; Professor Richard's definition of rhetoric is based on a practical question: how do words work in discourse? To answer this question, he examines the interaction of words with each other and with their contexts, showing how a continual synthesis of meaning, or "principle of metaphor," gives life to discussion. It is through comprehension of the way meaning changes in discourse that we can better control and animate our use of words, and so decrease misunderstanding.

Language: English

Pages: 144

Format: Paperback

Publisher: Oxford University Press, USA

Release: December 31, 1965

ISBN: 0195007158

ISBN 13: 9780195007152

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