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Best Practices of the Business Press

Robert Freedman

0/5 ( ratings)

When you consider that business and trade publications - those serving the professional or occupational needs of a discrete group of readers - is the largest slice of the industry and by far the largest employer of journalists, it's clear that the sector needs to be considered distinctly from other types of journalism. Best Practices of the Business Press, a compilation of essays written by veteran U.S. trade publication editors, makes that distinction.

All of the contributors of the book are members of, or winners of national awards hosted by, the American Society of Business Publications Editors - a 35-year-old nonprofit organization dedicated to advancing the professionalism of business journalism through the maintenance of a code of ethics and the sharing of best practices. The group's members include editors of hundreds of our country¿s professional, trade, and association magazines, and their related Internet publications.

Best Practices of the Business Press guides the journalism students through each and every major challenge that business press editors face today. Using real-world examples from the pages of today's leading business, trade, and association magazines - Each problem is the subject of its own chapter, and each chapter is written by an expert practitioner working in today's business press.

The case study approach enables you to teach the book in a number of different ways, making it a strong supplementary text in a variety of class settings at both the undergraduate and graduate levels.

Language: English

Pages: 152

Format: paperback

Publisher: Kendall/Hunt Publishing Company

Release: August 31, 2004

ISBN: 0757508626

ISBN 13: 9780757508622

Best Practices of the Business Press

Robert Freedman

0/5 ( ratings)

When you consider that business and trade publications - those serving the professional or occupational needs of a discrete group of readers - is the largest slice of the industry and by far the largest employer of journalists, it's clear that the sector needs to be considered distinctly from other types of journalism. Best Practices of the Business Press, a compilation of essays written by veteran U.S. trade publication editors, makes that distinction.

All of the contributors of the book are members of, or winners of national awards hosted by, the American Society of Business Publications Editors - a 35-year-old nonprofit organization dedicated to advancing the professionalism of business journalism through the maintenance of a code of ethics and the sharing of best practices. The group's members include editors of hundreds of our country¿s professional, trade, and association magazines, and their related Internet publications.

Best Practices of the Business Press guides the journalism students through each and every major challenge that business press editors face today. Using real-world examples from the pages of today's leading business, trade, and association magazines - Each problem is the subject of its own chapter, and each chapter is written by an expert practitioner working in today's business press.

The case study approach enables you to teach the book in a number of different ways, making it a strong supplementary text in a variety of class settings at both the undergraduate and graduate levels.

Language: English

Pages: 152

Format: paperback

Publisher: Kendall/Hunt Publishing Company

Release: August 31, 2004

ISBN: 0757508626

ISBN 13: 9780757508622

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