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The Cognitive Corporation: How Leading Businesses Use Artificial Intelligence

Thomas H. Davenport

3.3/5 ( ratings)

How businesses can put artificial intelligence to work now: a guide to available technologies, the tasks they can do, and practical AI business strategy,

In The Cognitive Corporation, Thomas Davenport offers a guide to using artificial intelligence -- also known as cognitive technologies -- in business. He describe what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze -- remember when it seemed plausible that IBM's Watson could cure cancer? -- to explain how businesses can put artificial intelligence to work now, in the real world. His key recommendation: don't go for the "moonshot" ; look for the "low-hanging fruit" to make your company more efficient.

Davenport explains that the business value AI offers is solid rather than sexy or splashy. AI will improve products and processes and make decisions better informed -- important but largely invisible tasks. AI technologies won't replace human workers but augment their capabilities, with smart machines to work alongside smart people. AI can automate structured and repetitive work; provide extensive analysis of data through machine learning , and engage with customers and employees via chatbots and intelligent agents. Companies should experiment with these technologies and develop their own expertise.

Davenport describes the major AI technologies and explains how they are being used, reports on the AI work done by large commercial enterprises like Amazon and Google, and outlines strategies and steps to becoming a cognitive corporation. This book provides an invaluable guide to the real-world future of business AI.

Pages: 256

Format: Hardcover

Publisher: Mit Press

Release: October 19, 2018

ISBN: 0262039176

ISBN 13: 9780262039178

The Cognitive Corporation: How Leading Businesses Use Artificial Intelligence

Thomas H. Davenport

3.3/5 ( ratings)

How businesses can put artificial intelligence to work now: a guide to available technologies, the tasks they can do, and practical AI business strategy,

In The Cognitive Corporation, Thomas Davenport offers a guide to using artificial intelligence -- also known as cognitive technologies -- in business. He describe what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze -- remember when it seemed plausible that IBM's Watson could cure cancer? -- to explain how businesses can put artificial intelligence to work now, in the real world. His key recommendation: don't go for the "moonshot" ; look for the "low-hanging fruit" to make your company more efficient.

Davenport explains that the business value AI offers is solid rather than sexy or splashy. AI will improve products and processes and make decisions better informed -- important but largely invisible tasks. AI technologies won't replace human workers but augment their capabilities, with smart machines to work alongside smart people. AI can automate structured and repetitive work; provide extensive analysis of data through machine learning , and engage with customers and employees via chatbots and intelligent agents. Companies should experiment with these technologies and develop their own expertise.

Davenport describes the major AI technologies and explains how they are being used, reports on the AI work done by large commercial enterprises like Amazon and Google, and outlines strategies and steps to becoming a cognitive corporation. This book provides an invaluable guide to the real-world future of business AI.

Pages: 256

Format: Hardcover

Publisher: Mit Press

Release: October 19, 2018

ISBN: 0262039176

ISBN 13: 9780262039178

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