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The book is exactly what is says and tells stories about different sales situations, how those situations were handled. There is no better way to learn how to make sales deals than learning from others.
Being in the sales industry and a business graduate, this is exactly the kind of book that I needed to continue to self-develop in my professional and personal life. It is the updated and modern version of our strategies with an emphasis on genuine human empathy and authenticity..John Livesay delivers an engaging conversation where he leads us through the blueprint of telling stories to make connections with others. It is not conceptual but concise with examples through personal stories, custome...
John Livesy is a keynote speaker and podcaster who has focus on Salesperson and how to be an above average salesperson.Book is written in interesting and engaging narrative except maybe a little overuse of personal biography.If we consider, will it be useful then I will certainly recommend this to any person related to advancing sale of a product or service. In simplified prise all key things which cannot be missed by seasoned salesperson are introduced slowly to the reader.It has lot to do with...
This book is chock full of great ideas for pitching anythingFirst, I loved the practical advice with great examples. One of my favorites was to think like your buyer - “What gives them joy?” This is a great lens to use when communicating with anyone. Some other aspects I especially appreciated:- Sometimes have to stick your foot in door as long as not barging in- How to sell benefits instead of features - What being empathetic really looks like- Flip “we” statements to “you” statements - How to
Short easy read. Storytelling while selling is a crucial skill. I’m always looking for ways to enhance my communicative abilities and this book gave me great tools. I recommend purchased the physical copy for notes!
This book was very enlightening. As a business owner, I struggle with pitching partnerships. the author made pitching sound so much easier when putting forth as a story. his tips for storytelling and the advice he gives to business owners trying to move forward is priceless. I came away feeling renewed, energized and ready to take on the world of partnerships and pitching.
I thought this was a very informative book for anyone who is interesting in "upping" his or her sales skills. Livesay shows how using storytelling can help you build a rapport with your potential customer, and then gives plenty of examples and ideas on how to apply this technique. He also gives numerous case studies on how he used story telling to sell high-value, high cost services and products. Definitely a great read for anyone who has to sell his/her company or services, whether you're doing...
Overall it was a nice and easy book to read. The author does a good job describing what types of relevant questions one should ask the team/themselves when building the messaging of a business, whether you are selling or having a pitch presentation. I gave it a four-star, just because there were a lot of things that we're constantly repeating throughout the book without a new conclusion.
