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Handbook of Marketing

3.5/5 ( ratings)

The Handbook of Marketing presents a major retrospective and prospective overview of the field of marketing, and provides a landmark reference at a time when many of the traditional boundaries and domains within the marketing discipline have been subject to change.

The Handbook frames, assesses and synthesizes the work in the field and helps to define and shape its current and future development. It includes contributions from leading scholars in the field, and the input of an international and extremely distinguished advisory board of marketing academics.

The Handbook of Marketing will be invaluable to advanced undergraduates, graduate students and academics in marketing.

Language: English

Pages: 582

Format: Hardcover

Publisher: Sage Publications Ltd

Release: November 04, 2002

ISBN: 0761956824

ISBN 13: 9780761956822

Handbook of Marketing

3.5/5 ( ratings)

The Handbook of Marketing presents a major retrospective and prospective overview of the field of marketing, and provides a landmark reference at a time when many of the traditional boundaries and domains within the marketing discipline have been subject to change.

The Handbook frames, assesses and synthesizes the work in the field and helps to define and shape its current and future development. It includes contributions from leading scholars in the field, and the input of an international and extremely distinguished advisory board of marketing academics.

The Handbook of Marketing will be invaluable to advanced undergraduates, graduate students and academics in marketing.

Language: English

Pages: 582

Format: Hardcover

Publisher: Sage Publications Ltd

Release: November 04, 2002

ISBN: 0761956824

ISBN 13: 9780761956822

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