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Rethinking Marketing: Towards Critical Marketing Accountings

0/5 ( ratings)

This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors . The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - "Journal of Marketing Management "

This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar

Language: English

Pages: 288

Format: Hardcover

Publisher: Sage Publications Ltd

Release: February 22, 1999

ISBN: 0803974906

ISBN 13: 9780803974906

Rethinking Marketing: Towards Critical Marketing Accountings

0/5 ( ratings)

This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors . The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - "Journal of Marketing Management "

This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar

Language: English

Pages: 288

Format: Hardcover

Publisher: Sage Publications Ltd

Release: February 22, 1999

ISBN: 0803974906

ISBN 13: 9780803974906

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