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Inside Your Customer's Imagination: 5 Secrets for Creating Breakthrough Products, Services, and Solutions

4.3/5 ( ratings)

Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in today's innovation-hungry economy. The challenge is customers often don't know precisely what they want. As Henry Ford is reputed to have said, "If I had asked people what they wanted, they would have said faster horses."

To surprise and awe your customers, Chip Bell advises developing co-creation partnerships with them. Co-creation partnerships are about fulfilling customers' hopes and aspirations, not just their needs and expectations. Co-creation partnerships require curiosity that uncovers insight, grounding that promotes clear focus, discovery that fosters risk-taking, trust that safeguards partnership purity, and passion that inspires energized generosity.

Using examples from organizations like McDonald's, DHL, Marriott, Lockheed Martin, Discover Financial, Ultimate Software, and many more, Bell shows how co-creation partnerships enable you to tap into the treasure trove of ideas, ingenuity, and genius-in-the-raw within every customer.

Pages: 240

Format: Hardcover

Publisher: Berrett-Koehler Publishers

Release: September 08, 2020

ISBN: 1523090200

ISBN 13: 9781523090204

Inside Your Customer's Imagination: 5 Secrets for Creating Breakthrough Products, Services, and Solutions

4.3/5 ( ratings)

Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in today's innovation-hungry economy. The challenge is customers often don't know precisely what they want. As Henry Ford is reputed to have said, "If I had asked people what they wanted, they would have said faster horses."

To surprise and awe your customers, Chip Bell advises developing co-creation partnerships with them. Co-creation partnerships are about fulfilling customers' hopes and aspirations, not just their needs and expectations. Co-creation partnerships require curiosity that uncovers insight, grounding that promotes clear focus, discovery that fosters risk-taking, trust that safeguards partnership purity, and passion that inspires energized generosity.

Using examples from organizations like McDonald's, DHL, Marriott, Lockheed Martin, Discover Financial, Ultimate Software, and many more, Bell shows how co-creation partnerships enable you to tap into the treasure trove of ideas, ingenuity, and genius-in-the-raw within every customer.

Pages: 240

Format: Hardcover

Publisher: Berrett-Koehler Publishers

Release: September 08, 2020

ISBN: 1523090200

ISBN 13: 9781523090204

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