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The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

Michael Schrage
0/5 ( ratings)
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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.

The Jobs To Be Done Playbook helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
Pages
323
Format
Kindle Edition
Release
April 07, 2020

The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

Michael Schrage
0/5 ( ratings)
Read Download
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.

The Jobs To Be Done Playbook helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
Pages
323
Format
Kindle Edition
Release
April 07, 2020

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