Read Anywhere and on Any Device!

Subscribe to Read | $0.00

Join today and start reading your favorite books for Free!

Create Free Account

Quick and Easy Sign Up!

It takes less then 1 minute to sign up, then you can enjoy Unlimited eBooks.

Sign Up Browse

Popular Genres

Read Anywhere and on Any Device!

  • Download on iOS
  • Download on Android
  • Download on iOS

The Affluent Handbook:Understanding America's Top Income Quintile

The Affluent Handbook:Understanding America's Top Income Quintile

Matt Oechsli
3.5/5 ( ratings)
Read Download
As baby-boomers age we are in the midst of and witnessing the wealthiest generation in history. With so much money in or about to be in transition, understanding the psychographic profile of today s affluent consumer is critical. Do you know their key motivators? Do you understand their idiosyncratic nature? Would you like to overcome their skepticism of salespeople? The Affluent Handbook provides answers to these questions and much more. The affluent are an acre of diamonds for any company or service professional who invests the time to understand them. However, this opportunity is not for the unprepared. To fully capitalize on these favorable circumstances, it s essential that you become a student of the affluent this needs to be a life study. The awareness provided by this practical book will serve as a blueprint for developing successful long-term affluent relationships; understanding how they think, how they select products and services, specific communication do s and don ts, what impacts their motivators, how they make purchase decisions, and more. Based on extensive research, this handbook provides you with a complete field guide for dealing with the affluent, including topics such as: -The importance of psychographics on their motivation and purchase decisions;
-Delivering Ritz-Carlton service with a FedEx efficiency.
-The secrets to communication.
-Understanding their idiosyncratic nature.
-Overcoming their skepticism of sales people.
-Activating the power of word-of-mouth influence. The Affluent Handbook is a handy guide to assist you in your quest to attract, service, and develop loyal affluent clients. By providing a better understanding of how the affluent think, what motivates their decision making, and basic do's and don'ts -- this is an indispensible resource for anyone competing for the affluent consumer.
Pages
163
Format
Hardcover
Publisher
Wealth Management Press
Release
June 02, 2008
ISBN
0965676595
ISBN 13
9780965676595

The Affluent Handbook:Understanding America's Top Income Quintile

Matt Oechsli
3.5/5 ( ratings)
Read Download
As baby-boomers age we are in the midst of and witnessing the wealthiest generation in history. With so much money in or about to be in transition, understanding the psychographic profile of today s affluent consumer is critical. Do you know their key motivators? Do you understand their idiosyncratic nature? Would you like to overcome their skepticism of salespeople? The Affluent Handbook provides answers to these questions and much more. The affluent are an acre of diamonds for any company or service professional who invests the time to understand them. However, this opportunity is not for the unprepared. To fully capitalize on these favorable circumstances, it s essential that you become a student of the affluent this needs to be a life study. The awareness provided by this practical book will serve as a blueprint for developing successful long-term affluent relationships; understanding how they think, how they select products and services, specific communication do s and don ts, what impacts their motivators, how they make purchase decisions, and more. Based on extensive research, this handbook provides you with a complete field guide for dealing with the affluent, including topics such as: -The importance of psychographics on their motivation and purchase decisions;
-Delivering Ritz-Carlton service with a FedEx efficiency.
-The secrets to communication.
-Understanding their idiosyncratic nature.
-Overcoming their skepticism of sales people.
-Activating the power of word-of-mouth influence. The Affluent Handbook is a handy guide to assist you in your quest to attract, service, and develop loyal affluent clients. By providing a better understanding of how the affluent think, what motivates their decision making, and basic do's and don'ts -- this is an indispensible resource for anyone competing for the affluent consumer.
Pages
163
Format
Hardcover
Publisher
Wealth Management Press
Release
June 02, 2008
ISBN
0965676595
ISBN 13
9780965676595

More books from Matt Oechsli

Zero-Resistance Selling: Achieve Extraordinary Sales Results Using the World Renowned Techniques of Psycho-Cybernetics

4/5 ( ratings)

The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers & Clients for Life

3.5/5 ( ratings)

Becoming a Rainmaker: Creating a Downpour of Serious Money

4/5 ( ratings)

The Indispensable LinkedIn Sales Guide for Financial Advisors: Mastering the Online to Offline Conversion

4/5 ( ratings)

Best Practices of Elite Advisors

4.4/5 ( ratings)

Mastering High Net Worth Selling: The Critical Path

3.5/5 ( ratings)

How To Build A 21st Century Financial Practice

4/5 ( ratings)

Elite Financial Teams

3.7/5 ( ratings)

Mind Power for Students

3.2/5 ( ratings)

101 Serious Money Selling Tips

3.5/5 ( ratings)

101 Tips for Becoming a Rainmaker

5/5 ( ratings)

101 Tips for Becoming a Preferred Wholesaler

5/5 ( ratings)

Fast Track Coaching For Building A 21st Century Financial Practice

5/5 ( ratings)

The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life

5/5 ( ratings)

Mind Power For Students

5/5 ( ratings)

101 Tips for Becoming a Rainmaker

5/5 ( ratings)

Rate this book!

Write a review?

loader