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Little Red Book of Selling: 12.5 Principles of Sales Greatness

Jeffrey Gitomer

3.9/5 ( ratings)

Editorial Reviews From Publishers Weekly If salespeople are worried about how to sell, Gitomer believes they are missing out on the more important aspect of sales: why people buy. This, he says, is "all that matters," and his latest book aims to demystify buying principles for salespeople. From the red cloth cover to the small trim size to the amusing cartoons on almost every page, this is an appealing and accessible book. The author is obviously enthusiastic, if not manic, about sales, and though some of his mantras verge on hokey, much of his prose is straightforward and realistic. Each chapter includes a mini table of contents, pull quotes and takeaway sound bites, examples of typical whines from salespeople paired with a positive response , and plenty of advice and ideas that can be taken in and studied as a whole or referred to at random for inspiration. Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. Review This isn't just a red book; it's a Red Bull of high-energy sales tips & counsel. -- David Dorsey, The Wall Street Journal See all Editorial Reviews -------------------------------------------------------------------------------- Product Details Hardcover: 220 pages Publisher: Bard Press; 1st edition Language: English ISBN-10: 1885167601 ISBN-13: 978-1885167606 Product Dimensions: 7.6 x 5.2 x 0.7 inches Shipping Weight: 15.2 ounces

Language: English

Pages: 220

Format: Hardcover

Publisher: Bard Press

Release: September 25, 2004

ISBN: 1885167601

ISBN 13: 9781885167606

Little Red Book of Selling: 12.5 Principles of Sales Greatness

Jeffrey Gitomer

3.9/5 ( ratings)

Editorial Reviews From Publishers Weekly If salespeople are worried about how to sell, Gitomer believes they are missing out on the more important aspect of sales: why people buy. This, he says, is "all that matters," and his latest book aims to demystify buying principles for salespeople. From the red cloth cover to the small trim size to the amusing cartoons on almost every page, this is an appealing and accessible book. The author is obviously enthusiastic, if not manic, about sales, and though some of his mantras verge on hokey, much of his prose is straightforward and realistic. Each chapter includes a mini table of contents, pull quotes and takeaway sound bites, examples of typical whines from salespeople paired with a positive response , and plenty of advice and ideas that can be taken in and studied as a whole or referred to at random for inspiration. Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. Review This isn't just a red book; it's a Red Bull of high-energy sales tips & counsel. -- David Dorsey, The Wall Street Journal See all Editorial Reviews -------------------------------------------------------------------------------- Product Details Hardcover: 220 pages Publisher: Bard Press; 1st edition Language: English ISBN-10: 1885167601 ISBN-13: 978-1885167606 Product Dimensions: 7.6 x 5.2 x 0.7 inches Shipping Weight: 15.2 ounces

Language: English

Pages: 220

Format: Hardcover

Publisher: Bard Press

Release: September 25, 2004

ISBN: 1885167601

ISBN 13: 9781885167606

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