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The Guerrilla Marketing Handbook

Jay Conrad Levinson

4/5 ( ratings)

This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.

Language: English

Pages: 396

Format: Paperback

Release: November 19, 1994

ISBN 13: 9780395700136

The Guerrilla Marketing Handbook

Jay Conrad Levinson

4/5 ( ratings)

This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.

Language: English

Pages: 396

Format: Paperback

Release: November 19, 1994

ISBN 13: 9780395700136

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