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McQuail′s Mass Communication Theory

McQuail′s Mass Communication Theory

Denis McQuail
3.6/5 ( ratings)
Read Download
The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail′s Mass Communication Theory offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the Internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.
Language
English
Format
Paperback
Publisher
Sage Publications Ltd
Release
April 28, 2005
ISBN
1412903726
ISBN 13
9781412903721

McQuail′s Mass Communication Theory

Denis McQuail
3.6/5 ( ratings)
Read Download
The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail′s Mass Communication Theory offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the Internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.
Language
English
Format
Paperback
Publisher
Sage Publications Ltd
Release
April 28, 2005
ISBN
1412903726
ISBN 13
9781412903721

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