McQuail′s Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature. Fully up-to-date, this new edition McQuail′s Mass Communication Theory is the indispensable resource no student of media studies can afford to be without.
McQuail′s Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature. Fully up-to-date, this new edition McQuail′s Mass Communication Theory is the indispensable resource no student of media studies can afford to be without.