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Audience Analysis

Audience Analysis

Denis McQuail
3.9/5 ( ratings)
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Denis McQuail provides a coherent and succinct account of the concept of media audience in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view from the audience as well as the view from the media. McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid m
Language
English
Pages
176
Format
Paperback
Publisher
Sage Publications, Inc
Release
July 28, 1997
ISBN
0761910026
ISBN 13
9780761910022

Audience Analysis

Denis McQuail
3.9/5 ( ratings)
Read Download
Denis McQuail provides a coherent and succinct account of the concept of media audience in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view from the audience as well as the view from the media. McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid m
Language
English
Pages
176
Format
Paperback
Publisher
Sage Publications, Inc
Release
July 28, 1997
ISBN
0761910026
ISBN 13
9780761910022

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