Read Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers by David Meerman Scott Online

Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers

David Meerman Scott

3.6/5 ( ratings)

In failing to provide visitors with great information content, most of today's Web sites are missing a golden opportunity to create loyal customers-and leaving a fortune in new and repeat business on the table. According to Web marketing expert David Meerman Scott, too many marketers focus on style over substance. While a site may win awards for graphic design, Scott demonstrates that the key to Web marketing success is compelling content, delivered in new and surprising ways. In Cashing in with Content, he interviews 20 of today's most innovative Web marketers, sharing their secrets for using content to turn browsers into buyers, to encourage repeat business, and to unleash the amazing power of viral marketing. The book features a diverse range of content-savvy organizations from the worlds of e-commerce, business to- business, and government/not-for-profit, including the Wall Street Journal Online, CARE USA, Kenyon College, Alcoa, Tourism Toronto, Weyerhaeuser, Booz Allen Hamilton, and United Parcel Service.

Language: English

Pages: 280

Format: Paperback

Publisher: CyberAge Books

Release: October 28, 2005

ISBN: 0910965714

ISBN 13: 9780910965712

Rate this book!

Write a review?

Subscribe to Read | $0.00

Popular Genres

Subscribe to Read | $0.00

Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers

Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers

Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers

More books from David Meerman Scott

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly

Inbound Marketing: Get Found Using Google, Social Media, and Blogs

Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business

World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories

Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

Tuned In

Fanocracy: Turning Fans Into Customers and Customers Into Fans

Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage

Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products That Grow Your Business Now

The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

Marketing the Moon: The Selling of the Apollo Lunar Program

Get Seen

Social Media Reading Sampler: Book Excerpts by David Meerman Scott, Brian Halligan, Dharmesh Shah, Ann Handley, C.C. Chapman, Scott Stratten

Standout Virtual Events: How to create an experience that your audience will love

The Pragmatic Marketer: Volume 7 Issue 2

The Ultimate Guide to Social Media For Business Owners, Professionals and Entrepreneurs

Data-First Marketing: How To Compete and Win In the Age of Analytics

Marketing e comunicação na era digital: Fale diretamente com o cliente!

Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video

Get Seen: Online Video Secrets to Building Your Business